mobile phone

The mobile phone became a mass media channel in 1998 when the first ringtones were sold to mobile phones by Radiolinja in Finland. Soon other media content appeared such as news, videogames, jokes, horoscopes, TV content and advertising. In 2006 the total value of mobile phone paid media content exceeded internet paid media content and was worth 31 Billion dollars (source Informa 2007). The value of music on phones was worth 9.3 Billion dollars in 2007 and gaming was worth over 5 billion dollars in 2007.^[17]

The mobile phone is often called the Fourth Screen (if counting cinema, TV and PC screens as the first three) or Third Screen (counting only TV and PC screens).^{[weasel words]} It is also called the Seventh of the Mass Media (with Print, Recordings, Cinema, Radio, TV and Internet the first six). Most early content for mobile tended to be copies of legacy media, such as the banner advertisement or the TV news highlight video clip. Recently unique content for mobile has been emerging, from the ringing tones and ringback tones in music to "mobisodes," video content that has been produced exclusively for mobile phones.

The advent of media on the mobile phone has also produced the opportunity to identify and track Alpha Users or Hubs, the most influential members of any social community. AMF Ventures measured in 2007 the relative accuracy of three mass media, and found that audience measures on mobile were nine times more accurate than on the internet and 90 times more accurate than on TV.^{[original research?]}

Mobile phones generally obtain power from batteries, which can be recharged from a USB port, from portable batteries, from mains power or a cigarette lighter socket in a car using an adapter (often called battery charger or wall wart) or from a solar panel or a dynamo (that can also use a USB port to plug the phone).

On 17 February 2009, the GSM Association announced^[15] that they had agreed on a standard charger for mobile phones. The standard connector to be adopted by 17 manufacturers including Nokia, Motorola and Samsung is to be the micro-USB connector (several media reports erroneously reported this as the mini-USB). The new chargers will be much more efficient than existing chargers. Having a standard charger for all phones, means that manufacturers will no longer have to supply a charger with every new phone.

Formerly, the most common form of mobile phone batteries were nickel metal-hydride, as they have a low size and weight. Lithium-Ion batteries are sometimes used, as they are lighter and do not have the voltage depression that nickel metal-hydride batteries do. Many mobile phone manufacturers have now switched to using lithium-Polymer batteries as opposed to the older Lithium-Ion, the main advantages of this being even lower weight and the possibility to make the battery a shape other than strict cuboid. Mobile phone manufacturers have been experimenting with alternative power sources, including solar cells.

The world's five largest handset makers introduced a new rating system in November 2008 to help consumers more easily identify the most energy-efficient chargers

The majority of energy lost in a mobile phone charger is in its no load condition, when the mobile phone is not connected but the charger has been left plugged in and using power. To combat this in November 2008 the top five mobile phone manufacturers Nokia, Samsung, LG Electronics, Sony Ericsson and Motorola set up a star rating system to rate the efficiency of their chargers in the no-load condition. Starting at zero stars for >0.5 W and going up to the top five star rating for <0.03>

A number of semiconductor companies offering flyback controllers, such as Power Integrations and CamSemi, now claim that the five star standard can be achieved with use of their product.

A mobile phone or mobile (also called cellphone and handphone,^[1] as well as cell phone, wireless phone, cellular phone, cell, cellular telephone, mobile telephone or cell telephone) is a long-range, electronic device used for mobile telecommunications (mobile telephony, text messaging or data transmission) over a cellular network of specialized base stations known as cell sites. In addition to the standard voice function, current mobile phones may support many additional services, and accessories, such as SMS for text messaging, email, packet switching for access to the Internet, gaming, Bluetooth, infrared, camera with video recorder and MMS for sending and receiving photos and video, MP3 player, radio and GPS. Most current mobile phones connect to a cellular network consisting of switching points and base stations (cell sites) owned by a mobile network operator (the exception is satellite phones, which are mobile but not cellular).

As opposed to a radio telephone, a mobile phone offers full duplex communication, automatised calling to and paging from a public switched telephone network (PSTN), and handoff (American English)/handover (British/European English) during a phone call when the user moves from one cell (base station coverage area) to another. A mobile phone offers wide area service, and should not be confused with a cordless telephone, which also is a wireless phone, but only offer telephony service within a limited range, e.g. within a home or an office, through a fixed line and a base station owned by the subscriber.

The International Telecommunication Union estimated that mobile cellular subscriptions worldwide would reach approximately 4.1 billion by the end of 2008.^[2] Mobile phones have gained increased importance in the sector of Information and communication technologies for development in the 2000s and have effectively started to reach the bottom of the economic pyramid.^[3]