mobile phone

The Nokia N95 (N95-1, internally known as RM-159) is a smartphone produced by Nokia as part of their Nseries line of portable devices. The N95 runs Symbian OS v9.2, with a S60 3rd Edition user interface. The phone has a two-way sliding mechanism, which can be used to access either media playback buttons or a numeric keypad.

Its capabilities include^[1][2]: a Global Positioning System receiver with maps and optional turn-by-turn directions; a 5 megapixel digital camera with Carl Zeiss optics, flash, video recording and video conferencing; wireless connectivity via HSDPA, IrDA, 802.11x and Bluetooth; a portable media player with the ability to download podcasts over the air; a FM Radio tuner; Composite Video output via included cable; multi-tasking to allow several applications to run simultaneously; a web browser with support for HTML, JavaScript and Adobe Flash; messaging via SMS, MMS and e-mail; Office suite and organizer functions; and the ability to install and run third party Java or Symbian mobile applications.

Since the introduction of the original N95-1, several updated versions have been released as well: The N95 8GB with 8 gigabytes of internal storage and a larger display, the N95 NAM and the N95 8GB NAM with support for North American UMTS (3G) bands, and finally the lower cost N95-5 and N95-6 for the Chinese market.

Samsung developed its first CDMA mobile phone in March 1996, to coincide with the launch of CDMA service. The first digital handset, the SCH-100, was extra light and slim, and enabled clear voice communication. Before long, Samsung became the leader in the Personal Communications Service (PCS) market. It partnered with KTFreetel and Hansol PCS to provide PCS phones. Its first PCS phone, the SCH-1100, entered the market with innovative features, including a lightweight body, enhanced battery life, and the ability to capture delicate sounds. The design was targeted at the young generation because the young generation had emerged as a large and growing customer base. It also shifted its marketing communications strategy. For the CDMA cellular market, it emphasized the phone's new functions, for example, its voice recognition feature. For the PCS market, the company coined a new slogan, "Strong in small sounds," to emphasize the mobile phone's capability to capture delicate sounds.

By the end of 1997, one year after the CDMA service was first launched; Samsung had achieved a 57% market share in the CDMA cellular market and 58% in the PCS market. Also, in April 1997, it achieved sales of one million CDMA phone units.

In 1999, Samsung secured the number one position in the worldwide CDMA market where it accounted for more than 50% of market share. However, the worldwide CDMA market was far smaller than the GSM market, which accounted for 70% of the total worldwide mobile communications market. Moreover, the domestic market was approaching saturation, and competition was becoming more intense.

Thus, to achieve further growth, Samsung had to penetrate the GSM market.

The first GSM model was the SGH-200, which was made for European customers. But it was not as good as the company's CDMA phone. It was difficult to hurdle the high entry barrier, which the then "Big 3" Nokia, Motorola, and Ericsson had built for years. The company's next few models didn't attract Europeans, either. The development team realized that a simple change in the circuit system wouldn't work in the European market. Thus, it decided to look more closely at the customer's point of view. They found that Europeans preferred geometric, balanced, and simple designs. Using this information, Samsung adopted 'simple' as the design concept, then developed a new design to suit the tastes of Europeans.

The SGH-600 was born in September 1998. To market this model, Samsung changed its market entry strategy by adopting a high-end strategy. Samsung needed to escape from its low-end image. It figured that its new mobile phone, with its sophisticated design and distinguished functionality, would help it do just that. Samsung was granted the "Best Manufacturer" award twice by the Mobile News Award, an award that was previously given to Nokia and Ericsson.

Samsung mobile S3500 cellphone. The one of the phones which use the new model numbering system.

In 2008, Samsung Electronics’ Telecommunication Business declared its new business strategy focusing on consumer and marketing. Samsung mobile phones are divided into 6 major categories – Style, Infotainment, Multimedia, Connected, Essential and Business.

The black handset measured 195 x 60 x 45mm and featured a monochrome display and an extendable antenna. The memory could hold 99 phone numbers. It did not yet employ Nokia's characteristic ringtone: that was only introduced in 1994. The phone operated in the 900 MHz band. It costed about 2500 DM^[2]

The Nokia 1011 continued production until 1994, when it introduced the Nokia 2110 model as successor.